It is said that every profession has its own occupational mythology. These are the set of dreams, dramas, and devices that glorifies the occupation, both to the people themselves and to outsiders. Thus, you will find that sex and drugs are to rockers as tattoos are to the NBA player. For the people in print media - journalists, editors, copywriters and machine operators, to name a few - it is booze.

This is not to say that journalists are borderline alcoholics, if not full-blown alcoholics. This is simply saying that alcohol is a way to establish rebelliousness against The Establishment, which journalists seek to disparage at every available opportunity. Even if the journalist does not drink, a flask set is de rigueur in his (or her) drawer. Deny him his self-image of a rule-bending, rule-breaker individual and you might as well start a campaign to crush his journalistic spirit.

But why do that when you can nurture him? For both your men and women journalist friends and family, give the gift of a humorous flask set that will elicit smiles all around. Even if your friends do not drink, a flask set is a nice addition to their crammed drawers. Besides, they can use it to store their tea and coffee while on the go, even their own version of non-alcoholic beverage. You know, just to impress others.

Where to find these funny flask sets? There is a site that offers liquor flask sets with quirky designs, definitely not your plain silver-and-brass flask set, but stylish nonetheless. The site is whimsically called oliversandwiches.com and is bannered “For Ladies Who Like To Laugh”. And laugh you and your gift recipients will, indeed!

Each flask set comes in a matching gift box, which takes away the hassle of wrapping the whole package. The bright colors will catch your immediate attention and the funny messages will hold it longer. Imagine how the message “I Need Somebody Real Bad. Are You Real Bad?” will impact on your husband! Or imagine how your best gal pal will like the “TGIF, Thank God I’m Fabulous” flask set. Or imagine how your fun-loving officemate will laugh at the “How Much Fun Can I Have Before I Go To Hell?” flask set.

Of course, glorifying alcoholism is politically incorrect. But are not journalists who have to contend with serious issues like the how the fashion tastes of Michelle Obama and Cindy McCain differ (okay, more serious than that) deserve a little fun from their occupational mythology device that is the flask set?